Phase 1:

Access Your Folder

How does it work?

You’ll receive a link to your Google Drive folder via email. This is where you'll upload images for your artist posters.

What format should the poster be?

Make sure to upload photos that work well in both 9x16 and 4x5 formats.

! Our pro tip:
- 9x16: Perfect for Stories and vertical videos.
- 4x5: Ideal for feed posts and carousels.

What happens after?

We’ll notify you when your finished posters are ready!

Now, you can start teasing some exciting news to your audience.

See what your poster could look like:

Phase 2:

Announce Your Show

How should you go about it?

Lock in your fans! When you announce your live stream, our advice is to kickstart sales with a 48-hour flash sale.
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! Our pro tip:
Set your ticket price 20% lower today, then return to the original price on Friday.
Highlight this in your marketing strategy to attract more traffic.
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What should an announcement look like?

Your announcement post can be a single image, a carousel, a video, or a mix of these.
Make sure your message is clear: this is a unique live stream event, not a regular physical gig.

Don'ts!

Don’t forget to post clickable links throughout your campaign.

Can you be featured in Vier.Live's newsletter?

Yes! You'll be featured in our weekly newsletter. If you have your own newsletter or mailing list, we suggest using that too.

See what others have posted:

Phase 3:

Create engagment

How can you motivate your fans to engage with your content?

Make it interactive!

Here are some ideas:
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Polls: Let your audience choose which songs to play, what to wear, acoustic vs. electric, etc.
Competitions/Giveaways: Offer free access (max 5 free tickets).
Direct Messages: Reach out to those engaging with your posts, as well as friends, family, superfans, and relevant people.
Community Outreach: Message relevant communities you’re part of.
Audience Sharing: Encourage your audience to share the event. Maybe offer a 20% off code as a thank you.
Always remember to include clickable links.

See what others have posted:

Phase 4:

Build the Hype

We’re getting closer!

How can you make sure your fans show up?

Don't let them forget you! People on social media need to see something about five times before it catches their attention.

On average, only 10% of your posts and 7% of your stories are seen by your audience.Don't let this discourage you: keep posting. Volume creates exposure—your fans don’t want to miss a special moment.
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Tease the vibe of your stream even more
Post test footage to tease your fans
Let your fans get a behind-the-scenes glimpse

See what others have posted:

Phase 5:

After the Show

What should you do after the show?

Once your live stream is over, set it to replay so your fans can watch it again and again. This is a great opportunity for those who couldn’t attend the live event. Give it one last push and thank everyone who joined!

What can you do long-term?

Reuse clips of your show over and over in your marketing strategy and aesthetics. We are rooting for you!
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See what others have posted:

Sell more tickets: Learn how to promote your upcoming stream

Access Your Folder